HAMPTON
Granite State Gaming & Hospitality unveiled recent renovations and a new brand identity for its Hampton charitable gaming facility at 81 Ocean Boulevard, now called Beach Club Casino.
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The new brand was inspired by carefree days at the beach, and the warm, inviting community that Hampton is known for. Interior and exterior renovations were thoughtfully designed to create a relaxed, inviting ambiance, perfectly blending a traditional coastal vibe with modern aesthetics.
Beach Club Casino currently features fresh, casual dining, 15 table games, such as poker, blackjack, craps and roulette, and 140 historical horse racing machines.
The expanded first floor is now non-smoking and has a newly installed Ultimate Fire Link Lounge. Additionally, the back of the first floor features a new smoking gaming section with a state-of-the-art air filtration system as well as a completely renovated “Back Room Bar,” both of which can be conveniently accessed from K Street. Upstairs, the gaming floor has been redesigned to optimize space and create a more comfortable guest experience. The “BeachView Bar” features panoramic views of the coast and access to the front patio, while the smaller “OG’s Bar” in the rear of the upstairs gaming floor offers large screen TV’s and arcade games. And regular guests can enjoy the enhanced benefits of a rebranded player loyalty program called “The Club,” which offers free play, gifts, events, promotions and other rewards.
Community Impact
With the recent renovation, which added an expanded casino floor with 50 new historical horse racing machines and a redesigned the space with a beach club feel, the charitable gaming venue is expected to contribute $2 million for up to 73 nonprofits each year, about double what the business contributed in 2023.